About Us

SafeStart International

At SafeStart International, we are dedicated to transforming the safety culture, on and off the workplace, through advanced safety awareness and skills development solutions. Founded with a vision to make the world safer, we have grown into a global leader in safety training by helping individuals avoid unintentional mistakes that lead to injury and fostering a safer, more engaged workforce. Our specific approach to human factors addresses the root causes of the majority of injuries and accidents that happen to us on a daily basis.

Our History

Our flagship solution, SafeStart, was established over two decades ago in Canada, with a simple yet powerful mission: to reduce the critical errors that lead to accidents and enhance the overall safety culture. Since our inception, we have expanded our reach to over 75 countries and trained more than 4.5 million people in 33 different languages. Our commitment to safety excellence has driven us to continuously innovate and refine our solutions to meet the evolving needs of businesses worldwide.

What We Do

SafeStart International offers comprehensive safety solutions designed to go beyond compliance, improving safety culture both in and out of the workplace. Our training equips employees with the skills needed to recognise and mitigate risks, significantly reducing injuries by 50-80% (in a lot of cases, even 100%). We provide practical, real-world tools that help businesses improve employee engagement, culture, family safety, and overall business results.

Our Purpose

SafeStart’s purpose is to reduce injuries and accidents at work, at home and on the road. We do this by making human factors more understandable and safety training more personal and enjoyable. We provide organisations with a more engaging and effective approach to keeping people safe and help employees and their families develop new skills to be safer every day.

Our Impact

With a worldwide presence and a network of regional offices, SafeStart International is uniquely positioned to provide tailored support and expertise to businesses around the globe. Our solutions have been successfully implemented in more than 3,500 companies, helping them move beyond compliance to achieve real, measurable improvements in safety and culture. Join us in our mission to make every workplace safer, one step at a time.

Companies Who Trust Us

Meet our Team

SafeStart is composed of hundreds of people that are committed to spreading the word of safety awareness around the globe.
The leadership team of SafeStart International lives and breathes safety. Our experienced and dynamic executives are dedicated to changing the way people think about preventing injuries at work, at home and on the road.

Larry Wilson

SafeStart Author and CEO.

Claudia Pruner

Managing Director, SafeStart International.

Christoph Schröder

Managing Director, SafeStart Europe.

David Hughes

Regional Director, North Europe.

David Gombeaud Saintonge

Regional Director, South Europe.

Rajathi Franco

Managing Director, SafeStart India.

Lucas Martinucci

Head of Global Marketing, SafeStart International.

Rúbia Piancastelli

Human Resources Manager, SafeStart Europe.

Paul Crowe

Business Development Director, Latin America.

Dhiyaneeswaran S

Head of Sales, India.

Victor Domingo

Manager of Customer Success, YOUFactors.

Global Presence

SafeStart International has a presence in over 75 different countries and counting!
However, for better service, comments or questions are processed at one of our regional offices below.