The SafeStart methodology is a process designed to influence people’s behaviour, working from the inside out. It appeals to common sense, empowering individuals to take care of themselves and make sound decisions to avoid injuries and errors—not because the company imposes it or out of fear of reprisals.

The process of influencing individuals from the inside out is approached from various angles. It begins with a coherent and consistent message aimed at the conscious mind, supported by leadership and the organisation as a whole. Additionally, Critical Error Reduction Techniques are incorporated, which penetrate the subconscious through training, continuous practice, applying SafeStart at home, and daily safety talks. This allows the human brain to gradually create new neural pathways, making these techniques instinctive in everyday life.